Malaysia is rapidly establishing itself as a leading global hub for international education, driven by affordability, cultural diversity, and a robust transnational education (TNE) ecosystem. We forecast a growth of 8.5% in international student numbers by 2030, making Malaysia one of the fastest-growing major study destinations.
While affordable, Western education drives current inbound flows, future flows will hinge on whether Malaysian institutions can improve their reputation, as the ‘Big Four’ is still more well-known among employers and academics.
Get a snapshot of the Global Student Flows: Malaysia report below.
Executive summary
Proximate nations are key source markets
South Asia, East Asia, and Southeast Asia are key source regions, with annual inflow growth rates above 3%.
The Middle East and Africa are also increasing their prominence in Malaysian institutions, supported by scholarships and flexible visa policies.
Skills-first curricula design will drive economic growth
Malaysia faces challenges including skills mismatches and brain drain, but its higher education sector is well-positioned to address these through curriculum reform, industry partnerships, and talent retention initiatives. Affordability and reputation remain top drivers for inbound students.
Three potential scenarios for Malaysia’s 2030 higher education sector
- Regulated Regionalism: Malaysia anchors a regionally integrated Asian education network, benefiting from intra-regional student mobility.
- Hybrid Multiversity: Blended online and local delivery with short, high-value in-person mobility, requiring policy reforms for credit transfer and hybrid visas.
- Talent Race Rebound: International education becomes a tool for long-term talent acquisition, with Malaysia needing to align higher education with labour market needs.
While we forecast strong growth for Malaysian higher education, there is no single path in the future. Geopolitical tensions, shifting policy environments and competition from other destinations in the Asia Pacific can all dramatically change the outlook for Malaysian institutions. Flexible, scenario-based planning will serve institutions better than committing to a single plan that may not be resistant to potential shocks.
Malaysia’s continued success will depend on maintaining the quality and diversity of its TNE offerings, strengthening its reputation, and adapting to changing global mobility patterns.

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