Digital advertising

Your future students are searching. Make sure they find you first with QS digital advertising.

Image of a student facing an open laptop.
QS digital advertising connects your university with qualified prospective students using:
  • Hyper-targeting built on first-party data and the latest student insights
  • Powerful full-service campaigns across Google, Meta and QS websites – Top Universities, Top MBA and QS China
  • Sector-specific strategy and flexible packages that match your targets and budget

75 million +

visits to QS owned websites each year

25 + years

recruitment expertise

Why it works

Control your brand narrative to a targeted audience

Ensure your brand is front of mind of priority student markets across all stages of the student journey by launching a geotargeted display ad on our high-traffic student sites.

Improved conversion

90% of QS-owned TopUniversities.com audience are prospective students actively looking to enroll at university. Attract them early in their search

Targeted communications

Our targeting capabilities allow clients to reach the right audience segments through geotargeting, contextual targeting and offsite re-targeting.

Audience insights

We have millions of students using our sites. Access the insights you need to be confident that your ads are being seen by the right audience.

Customisation

Our display adverts can include text, images or animation, and encourage site users to take a desired action on your institution’s website.

Why it works

Built for higher education

Every campaign is shaped around your priorities, timelines, and markets, and delivered by a team who know the sector inside out and understand the challenges you face.

Unmatched student insights

Go beyond traditional platform metrics with insights from 75 million+ first-party profiles – insights you won’t find elsewhere. Target by subject, location, stage of decision-making and more.

Optimised for success

Full campaign management from higher ed advertising specialists, with asset and advert consultation. Transparent reporting and expert optimisation.

Key benefits of display advertising

Extensive reach

Reach the largest global audience of high-intent students

Our flagship student website, TopUniversities.com, is viewed over 165 million times per year.

Effective CTAs

Our average click-through rate is higher than most PPC campaigns

We boast a 0.46% CTR for onsite impressions and 0.7% for retargeting.

SEO optomised

Leverage the strong performance of our student sites

TopUniversities.com boasts top Google search results rankings across 400,000 industry keywords.

Retargeting opportunities

Engage with your target audience accross multiple platforms

QS tracking enables you to re-target prospective students with advertising across other relevant higher education sites.

Benefits of display advertising

Extensive reach

Reach the largest global audience of high-intent students

Our flagship student website, TopUniversities.com, was viewed over 160 million times last year.

SEO optimised

Leverage the strong performance of our student sites

TopUniversities.com boasts top Google search results rankings across 400,000 industry keywords.

Effective CTAs

Our average click-through rate is higher than most PPC campaigns

We boast a 0.46% CTR for onsite impressions and 0.7% for retargeting.

Retargeting opportunities

Engage with your target audience accross multiple platforms

QS tracking enables you to re-target prospective students with advertising across other relevant higher education sites.

Let’s build your next winning campaign

You set the goals. We’ll deliver the results. Get in touch today to discover how we can help.

Contact us

See what’s possible

Digital advertising complements our end-to-end student recruitment solution suite. Explore the full range of digital marketing and advertising options now.

Learn more

What do our institutional partners think?



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See what’s possible

Digital advertising complements our end-to-end student recruitment solution suite. Explore the full range of digital marketing and advertising options now.

Download the pack