Advanced Profiles do all the ‘Hard Work’
for Institutions in Higher Education when
it Comes to Attracting New Students

An Advanced Profile is your dedicated institution page on,
where candidates can access specific decision-making data about your offers,
arranged in an easy to review and compare format.

How We Drive Results
Grow visibility, drive traffic, and attract the right candidates with TopUniversities.com2018-12-19T15:39:16+01:00

Connect with the Right Student Candidates Using an Advanced Profile

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Key Features of Your Advanced Profile

Complete List Of Features


  • Institution Logo
  • Up to 3 profile images
  • Up to 48 additional images
  • Up to 10 videos per section
  • Upload a brochure with up to 10 web links
  • Upload key publications
  • Location links (showcase your campus)
  • Social Media links


  • Profile overview
  • Program details
  • List up to 200 programs
  • List up to 50 departments
  • Cohort information- class size, faculty size, course length
  • Admission Requirements
  • Application process and deadlines
  • Related content


  • Direct candidates to your website
  • Allow prospects to contact you online
  • Add your QS events calendar

How We Create Value For Your Institution

KPIs and Results

Speak to a QS representative today to learn how your institution can take advantage of inquiry generation through your Advanced Profile.

  • Full access to update and review content via QS portal
  • Full access to inquiries through email.
  • ROI analysis on bounce rates, time on page, page views, visits by country & click-through rates
  • Flexible 12-month, and 18-month purchase options available

Your Reports:

  • Page Views
  • Unique Page Views
  • Pageviews based on location
  • Average time spent on page
  • Bounce rate
  • Clicks on page
  • Click through rates
  • Clicks to your website
  • Clicks to brochures
  • Clicks to social media
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Why Students Love Our Platforms

Within the last year, over 38 million candidates visited to research universities that best fit their education path. Some of the top reasons why our visitors love us…

  • Access to QS World University Rankings
  • Information about undergrad/ postgrad programs, cities, and schools
  • Access to our worldwide university and grad school tours and events
  • Access to TopUniversities’ dashboards, used to research, discover, and compare universities

Our Process – How We Work with You

  • Confirmation – once your booking is confirmed and secured in our system by your designated account manager, our Customer Success Team will schedule a call to discuss how to get your Advanced Profile up and live on
  • Onboarding and guidelines –0ne of our TopUniversities experts will host a demonstration, walking your team through all necessary specifications, guidelines, and deadlines for setting up your Advanced Profile.
  • Communication and set-up agreement – our Customer Success Team is available to answer any questions regarding the creation of materials, or if you require our in-house experts to create material on your behalf. For material created in-house, you have an opportunity to discuss and amend, subject to copy deadlines.
  • Launch – we’ll be sure to notify you as soon as your institution’s Advanced Profile is live on our site, with all the necessary records of delivery.
  • Monitoring and Optimization – TopUniversities’ campaign managers monitor the performance of your page and will provide optimization tips to ensure delivery of best possible results.
  • Reporting – at the end of your campaign, your institution will be sent a full summary with a detailed ROI analysis report.
  • Recommendation – upon review, a member of our team can discuss potential next steps, for example, repeat booking, refinement of targeting etc. in liaison with TopUniversities’ digital delivery team.
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User Guide

  • The first step is providing your team with access to the QS Hub interface.
  • Once you have been provided with login details, your team can use this platform to easily control/edit and update the content that goes on your page.
  • Your team will also be provided with the full version of our user guide, in addition to access to our TopUniversities support team.
  • Our QS User Guide has been designed to maximize optimization of your Advanced Profile, with great tips on:
    • Tone of voice
    • Formatting
    • Stylisation
    • Do’s and Dont’s
    • Compliance
  • Key information students look for, including but not limited to, teaching quality, employability, costs/funding, admission requirements and student satisfaction.
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